Make the most of the potential for tourism and hospitality in
Southeast Asia Tourism is known as the world's fastest growing
industry, but until now there has been precious little published on
the industry as it relates to Southeast Asia and Indo-China.
Tourism in Southeast Asia: A New Direction focuses on the
remarkable growth in international tourism seen in that region in
recent years. Some of the topics explored in Tourism in Southeast
Asia: A New Direction are: cross-border cooperation ecotourism
opportunities for local communities existing tourism organizations
the vulnerability of current tourism policies and suggestions for
change the impacts of tourism on local communities the flow of
tourism between Australia and Southeast Asia collaborative tourism
marketing the growth and development of the cruise line industry in
Southeast AsiaWhile the state of the industry's growth and
development varies greatly from one country in the region to
another, all face the challenge of fostering financially and
environmentally sustainable tourism. This volume sheds light on the
confusing issues of tourism development, marketing, and management
in Southeast Asia and Indo-China.Here is the essential guide to the
exploding tourism and hospitality industries in Southeast Asia and
Indo-China. You will discover unique cultural aspects of various
countries in the region and the impact they can have on tourism and
hospitality, as well as industry overviews and current and
anticipated trends.
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