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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Advances in Business and Management Forecasting (Hardcover)
Loot Price: R3,228
Discovery Miles 32 280
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Advances in Business and Management Forecasting (Hardcover)
Series: Advances in Business and Management Forecasting
Expected to ship within 12 - 17 working days
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"Advances in Business and Management Forecasting" is a blind
refereed serial publication published on an annual basis. The
objective of this research annual is to present state-of-the-art
studies in the application of forecasting methodologies to such
areas as sales, marketing, and strategic decision making (an
accurate, robust forecast is critical to effective decision
making). It is the hope and direction of the research annual to
become an applications and practitioner-oriented publication. The
topics of this title will normally include sales and marketing,
forecasting, new product forecasting, judgmentally-based
forecasting, the application of surveys to forecasting, forecasting
for strategic business decisions, improvements in forecasting
accuracy, and sales response models. It is both the hope and
direction of the editorial board to stimulate the interest of the
practitioners of forecasting to methods and techniques that are
relevant. In Volume 7, there are sections devoted to financial
applications of forecasting, as well as marketing demand
applications. There are, also, sections on forecasting
methodologies and evaluation, as well as on other application areas
of forecasting.
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