An exploration of the essence of White," from the art director of
Muji White is not a book about colors. It is rather Kenya Haras
attempt to explore the essence of "White", which he sees as being
closely related to the origin of Japanese aesthetics - symbolizing
simplicity and subtlety. The central concepts discussed by Kenya
Hara in this publication are emptiness and the absolute void. Kenya
Hara also sees his work as a designer as a form of communication.
Good communication has the distinction of being able to listen to
each other, rather than to press one's opinion onto the opponent.
Kenya Hara compares this form of communication with an "empty
container". In visual communication, there are equally signals
whose signification is limited, as well as signals or symbols such
as the cross or the red circle on the Japanese flag, which - like
an "empty container" - permit every signification and do not limit
imagination. Not alone the fact that the Japanese character for
white forms a radical of the character for emptiness has prompted
him the closely associate the color white with emptiness.
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