This text examines the eyewear industry in America from 1900 to
2008, a period which mirrors an increased demand for eyewear.
Eyeglasses, sunglasses and contacts are discussed. Topics covered
include the marketing and selling of eyewear with particular
attention paid to advertising strategies and the internal
structures of the industry and its regulations, which have
sometimes helped and sometimes hurt consumers. This critical
examination reveals how a relatively simple and functional item
such as corrective eyewear could be transformed through marketing
into a fashion accessory and a personal statement.
General
| Imprint: |
McFarland & Company
|
| Country of origin: |
United States |
| Release date: |
April 2011 |
| First published: |
February 2011 |
| Authors: |
Kerry Segrave
|
| Dimensions: |
229 x 152 x 18mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
218 |
| Edition: |
New |
| ISBN-13: |
978-0-7864-6291-9 |
| Categories: |
Books >
Social sciences >
General
Promotions
|
| LSN: |
0-7864-6291-4 |
| Barcode: |
9780786462919 |
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