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Vision Aids in America - A Social History of Eyewear and Sight Correction Since 1900 (Paperback, New) Loot Price: R716

Discovery Miles 7 160

Repayment Terms: R67 pm x 12*

You Save: R414 (37%)

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Vision Aids in America - A Social History of Eyewear and Sight Correction Since 1900 (Paperback, New): Kerry Segrave

Vision Aids in America - A Social History of Eyewear and Sight Correction Since 1900 (Paperback, New)

Kerry Segrave

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List price ~~R1,130~~ Loot Price R716 Discovery Miles 7 160 | Repayment Terms: R67 pm x 12* You Save R414 (37%)

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This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.

General

Imprint:	McFarland & Company
Country of origin:	United States
Release date:	April 2011
First published:	February 2011
Authors:	Kerry Segrave
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	218
Edition:	New
ISBN-13:	978-0-7864-6291-9
Categories:	Books > Social sciences > General Promotions
LSN:	0-7864-6291-4
Barcode:	9780786462919