Social media has become an increasingly important means of
connecting with the world around us instantly. Social Media for
voluntary organisations is a realistic and easy-to-follow guide to
planning, implementing and evaluating a social media strategy. It
will help you craft engaging campaigns and posts that get seen and
heard above the noise, that get shared across networks, amplifying
your message, increasing your reach and building your community.
Drawing on the latest research in this fast-moving field, and
incorporating no-nonsense examples and case studies, this guide
covers: Writing a social media strategy for your organisation ;
Getting your message seen and heard amid the noise ; Crafting
social media content that prompts engagement and support ;
Understanding analytics ; Managing social media risk and
problem-solving. Aimed at small and medium organisations that want
to improve their social media engagement and reach, as well as
those who are just starting out, this is essential reading for
everyone involved in social media communications in the voluntary
sector.
General
| Imprint: |
Directory Of Social Change
|
| Country of origin: |
United Kingdom |
| Release date: |
October 2023 |
| Authors: |
Kerry Traynor
|
| Dimensions: |
297 x 210mm (L x W) |
| Format: |
Paperback
|
| Pages: |
192 |
| ISBN-13: |
978-1-78482-101-2 |
| Categories: |
Books
Promotions
|
| LSN: |
1-78482-101-2 |
| Barcode: |
9781784821012 |
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