"Communicating radical innovation is very different from discussing
marginal change. Erwin's book provides a serious analysis of why,
in this era of VUCA Volatility, Uncertainty, Complexity and
Ambiguity we need to change our individual and organizational modes
of communication. Erwin then provides a series of concrete,
practical communication methodologies that we so need.
Communicating the New is a book that needs to be offered in all of
our best business-school classes." Bruce Nussbaum, author of
Creative Intelligence, former assistant managing editor for
BusinessWeek, and Professor of Innovation & Design at Parsons
The New School of Design "One of the main problems with executing
innovation in organizations is also one of the least obvious.
Communicating The New reminds us about an often neglected but
crucial part in the innovation process. Applying the principles
contained in this book will increase your chances for innovation
success, both inside your company overcoming organizational
barriers, as well as outside convincing your customers. This is an
essential read for those who not only preach for improving the
current state of things, but more important to those responsible
for executing it." Luis Arnal, Managing Partner, INSITUM "I was
hooked instantly. The names of people that I should give this book
to keep building with each new chapter. Communicating the New is
thorough as well as thoughtful in providing an impressive
compendium of models, framework, methods, and tools for navigating
the 21st-century challenges of creating The New. Finally, a useful
resource to navigate the complexity of creating The New." Clement
Mok, Designer, Entrepreneur, and Instigator "Anyone who has
experienced the challenge of co-creating The New and engaging
enterprise audiences will find useful ways to produce insight,
influence, and impact." Paul Siebert, Director of Research +
Strategy, Steelcase
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