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The Beijing Olympics: Promoting China - Soft and Hard Power in Global Politics (Hardcover)
Loot Price: R3,879
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The Beijing Olympics: Promoting China - Soft and Hard Power in Global Politics (Hardcover)
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The Beijing 2008 Olympic ceremonies were spectacular performances
and technological accomplishments by the People's Republic of
China. However, the audience in Beijing was only the most overt
element of a global audience receiving the message of the Games.
For this global audience, the Beijing performances were a harbinger
of wider regional and international ambitions; a message of intent
that pointed to a larger Chinese plan to a degree not seen since
the Ming dynasty. New Chinese ambitions embrace both soft power and
hard power. The actor in this political drama of international
scope is the Chinese state and its political ambitions on the world
stage. The Beijing Olympics can be seen as its opening act, and the
audience as global. Rather than the kind of "morality" play that is
typically used in China to educate the people in politics, this new
production - a production on many levels - was one aimed at
audiences all around the world, and one that was a calculated
expression of realpolitik. This book was previously published as a
special issue of the International Journal of the History of Sport.
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