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Streetwear - "Past, Present and Future" (Paperback)
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Streetwear - "Past, Present and Future" (Paperback)
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This is the story of streetwear. King ADZ and Wilma Stone recount
how a long line of subcultural movements have been incorporated
into a multi-billion-dollar global industry and taken over both the
high street and high-end fashion. Starting from the building blocks
of repurposed sportswear, workwear and combat-wear, they explain
just how it is that a revolutionary sartorial trend has evolved to
encompass a vast range of disparate tribes, offering a powerful
sense of belonging and identity to all. The story begins in 1972,
in Jersey City, USA, with the birth of the first ever streetwear
shop, Trash and Vaudeville. The journey then encompasses punk, Ivy
League preppies, the hip-hop kings and queens of Harlem, the
dresser/casual movement born out of British football culture, the
skater scene of California, the paninari scooter-brats of Milan,
and much more. We are shown how streetwear, worn with integrity and
swagger, has transcended culture, race, gender and age to become a
lasting worldwide phenomenon. Whether focusing on major brands such
as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s
up-and-comers from South African townships or downtown Seoul, this
dynamic study surveys the scene. It also takes a look at how the
Internet era has changed the ways streetwear is sold and consumed,
and how the field may evolve in the future. Packed with profiles of
industry pioneers, Q&As with key figures and over 300
illustrations, this is the complete history of fashion’s
fastest-growing and most influential movement.
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