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Museum Communication and Social Media - The Connected Museum (Paperback)
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Museum Communication and Social Media - The Connected Museum (Paperback)
Series: Routledge Research in Museum Studies
Expected to ship within 12 - 17 working days
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Visitor engagement and learning, outreach, and inclusion are
concepts that have long dominated professional museum discourses.
The recent rapid uptake of various forms of social media in many
parts of the world, however, calls for a reformulation of familiar
opportunities and obstacles in museum debates and practices. Young
people, as both early adopters of digital forms of communication
and latecomers to museums, increasingly figure as a key target
group for many museums. This volume presents and discusses the most
advanced research on the multiple ways in which social media
operates to transform museum communications in countries as diverse
as Australia, Denmark, Germany, Norway, the UK, and the United
States. It examines the socio-cultural contexts, organizational and
education consequences, and methodological implications of these
transformations.
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