Responding to cultural demands for meaning, user-friendliness, and
fun as well as the opportunities of the emerging information
society, The Semantic Turn boldly outlines a new science for design
that gives designers previously unavailable grounds on which to
state their claims and validate their designs. It sets the stage by
reviewing the history of semantic concerns in design, presenting
their philosophical roots, examining the new social and
technological challenges that professional designers are facing,
and offering distinctions among contemporary artifacts that
challenge designers.
Written by Klaus Krippendorff, recognized designer and
distinguished scholar of communication and language use, the book
builds an epistemological bridge between language/communication
theory and human-centered conceptions of contemporary artifacts.
Clarifying how the semantic turn goes beyond product semantics and
differs from other approaches to meaning, Krippendorff develops
four new theories of how artifacts make sense and presents a series
of meaning-sensitive design methods, illustrated by examples, and
evaluative techniques that radically depart from the functionalist
and technology-centered tradition in design.
An indispensable guide for the future of the design profession,
this book outlines not only a science for design that encourages
asking and answering new kinds of questions, it also provides
concepts and a vocabulary that enables designers to better partner
with the more traditional disciplines of engineering, ergonomics,
ecology, cognitive science, information technology, management, and
marketing.
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