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Writing for the Fashion Business - Bundle Book + Studio Access Card (Other printed item, 2nd edition)
Loot Price: R2,047
Discovery Miles 20 470
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Writing for the Fashion Business - Bundle Book + Studio Access Card (Other printed item, 2nd edition)
Expected to ship within 9 - 15 working days
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In the decade since Writing for the Fashion Business was first
published, the Internet and social media have upended the field of
journalism and the fashion world, revolutionizing both industries
and changing the very nature of storytelling. This second edition
devotes significant space to digital content, with dedicated
chapters covering online content, social media, and streaming video
content. In addition to journalism, it also includes instruction on
how to write for new promotional approaches emerging in the fashion
world like influencer and experiential marketing, and introduces
inclusion vocabulary to ensure non-discriminatory narratives.
Whether in the form of an article, book, press release, email, or
DM, students will gain an understanding of how written
communication methods sync up with today's most common methods of
commerce and communication. New to this Edition: -Trending Topic
box features in each chapter discuss recent, real-life
controversial situations within the fashion industry and invite
students to share their ideas, concerns, and recommendations
related to the situation -All new Industry Profiles in each chapter
allow students to read first-hand accounts of what it's like to
work in the sector of the fashion business that corresponds to the
chapter topic -Chapter ending Review Questions and Learning
Activities prompt students to test their knowledge STUDIO Features
Include: -Review concepts with flashcards of essential vocabulary
Instructor Resources -Instructor's Guide provides suggestions for
planning the course and using the text in the classroom,
supplemental assignments, and lecture notes
General
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