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Business Models and Cognition (Hardcover)
Loot Price: R3,194
Discovery Miles 31 940
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Business Models and Cognition (Hardcover)
Series: New Horizons in Managerial and Organizational Cognition
Expected to ship within 12 - 17 working days
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The concept of the business model has become very popular in the
strategy and innovation literature's. Recent research has
acknowledged its cognitive underpinnings, its status as a mental
construct, and has highlighted how managers' cognitive and social
sense-making patterns influence business model design and how
shared logics enable innovation. Yet, the specific cognitive
underpinnings of business models, though often mentioned, are
rarely explicitly studied. Business Models and Cognition addresses
this gap by focusing directly on intersections between business
model studies and cognitive studies. Gathering an international,
multidisciplinary team of business model and cognition scholars,
this book not only identifies surprising connections between these
two existing literature's, but also offers new reflections on
future avenues of research for both in order to explore the
cognitive foundations of business modelling. For its
interdisciplinary scope, scholarly rigor, and novel insights, this
fourth volume of the New Horizons in Managerial and Organizational
Cognition is a must-read for scholars and students of business,
strategy and cognition, and it is of keen interest to executives
and managers eager to reflect critically on their own understanding
of the "business model" as a concept.
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