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Marketing Research with SAS Enterprise Guide (Hardcover)
Loot Price: R5,354
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Marketing Research with SAS Enterprise Guide (Hardcover)
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Many marketing researchers, companies and business schools need to
use statistical procedures and accurately interpret the result,
that's why the SAS Enterprise Guide software, which uses a
user-friendly drag-and-drop menu to extract statistical
information, is so popular. Marketing Research with SAS Enterprise
Guide includes 236 screen shots to provide a detailed explanation
of the SAS Enterprise Guide software. Based on a step-by-step
approach and real managerial situations, it guides the reader to an
understanding of the use of statistical methods. It demonstrates
ways of extracting information, collating it to provide reliable
knowledge, and how to use these insights to solve day-to-day
business and research problems. SASoffers a stand-alone marketing
research tool by means of the SAS OnDemand Enterprise Guide
solution for academics and business professionals. This
straightforward, pragmatic reference manual will help: -
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