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Adaptations in the Franchise Era - 2001-16 (Hardcover)
Loot Price: R3,202
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Adaptations in the Franchise Era - 2001-16 (Hardcover)
Series: Bloomsbury Adaptation Histories
Expected to ship within 12 - 19 working days
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Adaptations in the Franchise Era re-evaluates adaptation's place in
a popular culture marked by the movement of content and audiences
across more media borders than ever before. While adaptation has
historically been understood as the transfer of stories from one
medium to another-more often than not, from novel to film-the
growing interconnectedness of media and media industries in the
early twenty-first century raises new questions about the form and
function of adaptation as both a product and a process. Where does
adaptation fit within massive franchises that span pages, stages,
screens, and theme parks? Rising scholar Kyle Meikle illuminates
adaptation's enduring and essential role in the rise of franchises
in the 2000s and 2010s. During that decade-and-a-half, adaptations
set the foundation for multiplexed, multiplied film series, piloted
streaming television's forays into original programming, found
their way into audiences' hands in apps and video games, and went
live in theatrical experiences on Broadway and beyond. The
proliferation of adaptations was matched only by a proliferation of
adaptation, as fans remixed and remade their favourite franchises
online and off-. This volume considers how producers and consumers
defined adaptations-and how adaptations defined themselves-through
the endless intertextual play of the franchise era.
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