The Psychology of Entertainment Media - Blurring the Lines Between Entertainment and Persuasion (Paperback, 2nd edition)

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2017
First published:	2005
Editors:	L.J Shrum
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	364
Edition:	2nd edition
ISBN-13:	978-1-138-11060-1
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Psychology > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
LSN:	1-138-11060-4
Barcode:	9781138110601

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