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Public Broadcasting in America (Hardcover)
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Public Broadcasting in America (Hardcover)
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The Corporation for Public Broadcasting (CPB) was created out of
the Public Broadcasting Act of 1967 (P.L. 90-129). The CPB was
intended to provide a funding mechanism for individual public
broadcasting stations, but not subject these stations to political
influence or favouritism. Therefore, the CPB receives an annual
appropriation, and then uses this money, in addition to foundation,
corporate, individual memberships, and other funding sources, to
provide grants to individual public television and radio broadcast
entities. The Public Broadcasting System (PBS), National Public
Radio (NPR), and Public Radio International (PRI) do not receive
any direct appropriations from CPB; all of the appropriated money
goes directly to member stations of these organisations. The number
of radio and television public broadcasting stations supported by
the CPB increased from 270 in 1969 to approximately 1,100 as of
August 2003, of which 356 are television stations. Public
broadcasting stations are mostly run by universities, non-profit
community associations, and state government agencies. Public
broadcasting is regarded as a public service. To serve most
Americans, public television reaches approximately 99% of the
population and public radio, 91%. With regard to programming, the
public broadcasting system observes the principle of local
autonomy. That is, public broadcasting stations make decisions
independently of the CPB as to what programming will be available
to their viewing or listening audience as well as on their
programming schedule. The CPB serves as an umbrella organisation
for public television and radio Broadcasting. The CPB's principal
function is to receive and distribute government contributions (or
federal appropriations) to fund national programs and to support
qualified member radio and television stations based on
legislatively mandated formulas. The bulk of these funds are to
provide Community Service Grants (or CSGs) to member stations that
have matching funds. By law, the CPB is authorised to exercise
minimum control of "program content or other activities" of local
member stations. The CPB is prohibited from owning or operating any
of the primary facilities used in broadcasting. In addition, it may
not produce, disseminate, or schedule programs. This new book
presents the issues dealing with this 'hot' topic.
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