MP3 blogs and their aggregators, which have risen to prominence
over the past four years, are presenting an alternative way of
promoting and discovering new music. This book argues that MP3
files greatly affect MP3 blogs in terms of shaping them as: a genre
separate from general weblogs and music blogs without MP3s,
especially due to the impact of MP3 blog aggregators such as The
Hype Machine and Elbows; a particular form of rhetoric illuminated
by Kenneth Burke's dramatistic ratios; and a potentially subversive
subculture, which like other subcultures, exists in a symbiotic
relationship with the traditional media it defines itself against.
Using excerpts from multiple MP3 blogs and their forums, interviews
with MP3 bloggers and Anthony Volodkin (creator of The Hype
Machine), references to MP3 blogs in traditional press, and
dramatism and social semiotic theory, this book demonstrates that
the MP3 file is not only changing the way music is consumed and
circulated, but also the way music is promoted and discussed. This
is a valuable academic text about the social implications of an
emerging medium that has not yet been explored in the academic
arena.
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