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The American Way of Life - A Cultural History (Hardcover)
Loot Price: R2,328
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The American Way of Life - A Cultural History (Hardcover)
Series: The Fairleigh Dickinson University Press Series in American History and Culture
Expected to ship within 12 - 17 working days
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Telling the full story of the American Way of Life (or more simply
the American Way) in the United States over the course of the last
century reveals key insights that add to our understanding of
American culture. Lawrence R. Samuel argues that since the term was
popularized in the 1930s, the American Way has served as the
primary guiding mythology or national ethos of the United States.
More than that, however, this work shows that the American Way has
represented many things to many people, making the mythology a
useful device for anyone wishing to promote a particular agenda
that serves his or her interests. A consumerist lifestyle supported
by a system based in free enterprise has been the ideological
backbone of the American Way, but the term has been attached to
everything from farming to baseball to barbecue. There really is no
single, identifiable American Way and never has been-it becomes
clear after tracing its history-making it a kind of Zelig of belief
systems. If our underlying philosophy or set of values is amorphous
and nebulous, then so is our national identity and character,
Samuel concludes, implying that the meaning of America is elastic
and accommodating to many interpretations. This unique thesis sets
off this work from other books and helps establish it as a seminal
resource within the fields of American history and American
studies.
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