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Fashion Business Cases - A Student Guide to Learning with Case Studies (Paperback)
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Fashion Business Cases - A Student Guide to Learning with Case Studies (Paperback)
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Fashion Business Cases: A Student Guide to Learning with Case
Studies allows students to apply what they are learning in the
classroom to real-life situations in the global fashion industry.
Adapted from the Bloomsbury Fashion Business Cases (BFBC) online
resource, this text will aid instructors in providing high-quality
examples from scholars around the world. A mix of introductory,
intermediate, and advanced cases ensure that students of all levels
can develop the business, communication, and problem-solving skills
required of fashion industry professionals. Topics range from
corporate social responsibility and sustainable fashion to
transparent brand communication and cultural sensitivity. This book
is designed to foster critical and ethical thinking as students
enter the fashion industry. Key Features: - 40 cases studies, of
introductory, intermediate, and advanced level - Learning
Objectives and Business Questions included with each case - Two
introductory chapters teaching students how to use case studies
effectively
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