Sport presents one of the most advanced cases of 'globalisation,'
arguably because there are fewer cultural and political obstacles
to the development of trade and international power in sport than
there are in other fields. Thus there has been a change in the
nature of the politics of sport since the end of the Cold War; the
subject must be rewritten to acknowledge a twenty-first century
world in which international sporting organisations and
transnational corporations have become far more important than
states. The Global Politics of Sport presents a range of essays
examining the emerging global political issues in twenty-first
century sport including: * The role, and power of organisations
such as FIFA and the IOC * The influence of US exceptionalism * The
construction of global sports heroes * Tensions developing within
traditionally 'alternative' sports in a global commercial culture
The Global Politics of Sport presents new and fresh exploration of
different conceptions of sport as a purely commercial activity and
as an activity as embodying 'higher' social and ethical values.
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