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The Ashgate Research Companion to Fan Cultures (Hardcover, New Ed)
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The Ashgate Research Companion to Fan Cultures (Hardcover, New Ed)
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Fans constitute a very special kind of audience. They have been
marginalized, ridiculed and stigmatized, yet at the same time they
seem to represent the vanguard of new relationships with and within
the media. 'Participatory culture' has become the new normative
standard. Concepts derived from early fan studies, such as
transmedial storytelling and co-creation, are now the standard fare
of journalism and marketing text books alike. Indeed, usage of the
word fan has become ubiquitous. The Ashgate Research Companion to
Fan Cultures problematizes this exaltation of fans and offers a
comprehensive examination of the current state of the field.
Bringing together the latest international research, it explores
the conceptualization of 'the fan' and the significance of
relationships between fans and producers, with particular attention
to the intersection between online spaces and offline places. The
twenty-two chapters of this volume elucidate the key themes of the
fan studies vernacular. As the contributing authors draw from
recent empirical work around the globe, the book provides fresh
insights and innovative angles on the latest developments within
fan cultures, both online and offline. Because the volume is
specifically set up as companion for researchers, the chapters
include recommendations for the further study of fan cultures. As
such, it represents an essential reference volume for researchers
and scholars in the fields of cultural and media studies,
communication, cultural geography and the sociology of culture.
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