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Crafting Strategy - Embodied Metaphors in Practice (Hardcover, New) Loot Price: R1,817
Discovery Miles 18 170
You Save: R365 (17%)
Crafting Strategy - Embodied Metaphors in Practice (Hardcover, New): Loizos Heracleous, Claus D. Jacobs

Crafting Strategy - Embodied Metaphors in Practice (Hardcover, New)

Loizos Heracleous, Claus D. Jacobs

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List price R2,182 Loot Price R1,817 Discovery Miles 18 170 | Repayment Terms: R170 pm x 12* You Save R365 (17%)

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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: June 2011
First published: June 2011
Authors: Loizos Heracleous • Claus D. Jacobs
Dimensions: 235 x 160 x 17mm (L x W x T)
Format: Hardcover
Pages: 260
Edition: New
ISBN-13: 978-0-521-11655-8
Categories: Books > Business & Economics > Business & management > Business strategy
LSN: 0-521-11655-4
Barcode: 9780521116558

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