The rationalist approach to strategizing emphasizes analytical and
convergent thinking. Without denying the importance of this
approach, this book argues that strategists must learn to
complement it with a more creative approach to strategizing that
emphasizes synthetic and divergent ways of thinking. The
theoretical underpinnings of this approach include embodied
realism, interpretivism, practice theory, theory of play, design
thinking, as well as discursive approaches such as metaphorical
analysis, narrative analysis, dialogical analysis and hermeneutics.
The book includes in-depth discussions of these theories and shows
how they can be put into practice by presenting detailed analyses
of embodied metaphors built by groups of agents with step-by-step
explanations of how this process can be implemented and
facilitated. The link between theory and practice is further
supported by the inclusion of several vignettes that describe how
this approach has been successfully employed in a number of
organizations, including BASF and UNICEF.
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