As decisively as the collapse of the Soviet Union signaled a
most definite conclusion to that utopian undertaking gone mad, so
has NAFTA ended an economic counterpart in Mexico. The United
States and Canada are embarking on a grand experiment,
incorporating Mexico into their very own economies, creating the
largest trading bloc in the world consisting of more than 360
million consumers in an economy that will surpass seven trillion
American dollars. For corporate America, an enormous opportunity
lies in the integration of the Mexican nation into the economic and
social fabric of North America. International business consultant
and economist Louis Nevaer explains what these opportunities are
and offers sage advice on how U.S. corporations can capitalize on
them.
The implementation of NAFTA heralds the final conclusion of the
Mexican Revolution, and Mexico is now embarked on a race against
time to make up for lost decades. Ernesto Zedillo, who will deliver
Mexico to the 21st century, confronts enormous challenges as the
authoritarian hegemony that characterizes the political economy of
the Mexican nation-state is dismantled. NAFTA constitutes a
blueprint for the systematic surrender of the Mexican economy.
There is, however, no blueprint for the transformation of Mexico
into a democracy. Herein lies the greatest risks to corporate
America, for there is always the danger of self-destruction, as
witnessed in some of the republics of the former Soviet Union. The
discussion presented in this book examines the present realities of
the Mexican nation in the age of free trade. In Part I
opportunities and risks for corporate America are analyzed, not
only within an economic context, but also within a cultural and
historical one, as well. Presented in Part II are the processes
that have shaped Mexico over the centuries--Spanish rule, Native
American civilizations, the trauma of conquest--which have given
rise to the Mexican persona and character. With this understanding
as background, the American reader gains a strategic advantage in
understanding how the Mexican psyche works and which buttons to
push. Finally, Part III presents a practical approach to conducting
business in Mexico, which ranges from the legal requirements of
opening a subsidiary, to a warning about the prevalence of
corruption in Mexican society, as well as the existence of racism
in Mexican culture.
General
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