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Counterfeiting and Piracy - A Comprehensive Literature Review (Paperback, 1st ed. 2016)
Loot Price: R1,647
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Counterfeiting and Piracy - A Comprehensive Literature Review (Paperback, 1st ed. 2016)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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This book aims to identify, analyze, and systematize the available
research on counterfeiting and piracy published over a thirty-five
year time span (1980-2015) in order to highlight the main trends in
the illicit trade literature, propose suggestions for managers
battling against illicit trade, and provide a starting point for
future research. Counterfeiting and piracy, i.e., the violation of
intellectual property rights (IPRs), including trademarks,
copyright, and patents, have been investigated across a multitude
of fields, from ethics to marketing, from law to business, from
criminology to psychology. While the number of contributions has
been substantial, research on both demand and supply has been
fragmented and has at times yielded contradictory results. In
addition, the lack of an extensive, interdisciplinary, and
up-to-date literature review has made it hard to fully understand
what aspects of the phenomenon need further clarification in order
to stem consumer demand and provide meaningful suggestions to
companies combatting illicit trade daily. A systematization of the
existing literature is absolutely paramount and this need is fully
met by this book.
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