Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
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Television Industries (Paperback, 2006 Ed.)
Loot Price: R1,262
Discovery Miles 12 620
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Television Industries (Paperback, 2006 Ed.)
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While not a production study, this book attempts to provide an
insight into the inner workings of the television industry. As such
its central concern is with processes, not texts or techniques or
histories. "Television Industries" focuses on the essential
elements of the industry: the policy and regulatory frameworks, the
swiftly changing world of video production technology, all of which
provides the backdrops against which broadcasters shape and sell
their products. The book also examines the working practices of
scheduling, budgeting, selling advertising air-time and so forth.
Where issues may be familiar to readers (for example debates around
public service broadcasting) the entries aim to be explanatory and
fresh. Of course, it's not possible to cover every aspect of what
is a complex and ever changing industry. Nonetheless, the aim is to
provide a starting point for students and new scholars as they
start to research into the nature of the broadcasting industry.
Hence, this volume is extensively cross-referenced, to guide the
reader as they tease out for themselves some of the complexity of
this industry. There are several other elements that are
distinctive about this volume. Perhaps the most striking of these
is its blend of contributions from the UK and US. This book will
raise as many questions as it provides answers. It aims to make a
contribution to the on-going debates in the now well-established
world of television studies with fresh perspectives on some
familiar, and some not so familiar, landscapes. Fully illustrated,
"Television Industries" is intended as an authoritative and
accessible guide to the inner workings of the television industry.
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