Keeping up with changes in retailing is daunting for both students
and instructors, as companies start up, merge, or go out of
business. What is retailing? Where is it going? Who are the players
and how do they operate? These are just some of the questions this
text addresses. Poloian provides examples and references involving
retail change such as ownership, technology, and trend-related
aspects with the most current information. Many students will go on
to build careers in the global marketplace, an understanding of the
global nature of business, and new content on the global retail
environment is essential. This new edition provides the information
and tools necessary to thrive in this competitive industries.
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