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Copy Copy Copy - How to do Smarter Marketing by Using Other People's Ideas (Paperback)
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Copy Copy Copy - How to do Smarter Marketing by Using Other People's Ideas (Paperback)
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THE #1 HACK FOR SMARTER MARKETING We all want new answers and new
solutions for the very real and pressing challenges that our
organizations face. New things to point to and talk about, new ways
of working and new ways of thinking that might just be better than
the old ways. But rather than this endless search for a brilliant
and novel solution, why don't you just copy something that s worked
before? Mark Earls, leading expert in marketing and consumer
behaviour, quashes the stigma around copying, and shows that it can
help us to rethink how we go about solving problems. By
understanding what other people are doing and the choices they
make, we can develop strategies to solve the challenges that we
face inside and outside the organization. Based on extensive
research and proven examples, Copy, Copy, Copy provides over 50
strategies that you can use right away to copy, borrow or steal as
the basis for better ideas faster. If it s good enough for Elvis,
Newton, Shakespeare, The British Olympic Cycling Team and Great
Ormond Street Hospital, isn t it good enough for you? This
delightful book argues convincingly that transferring ideas usually
produces greater value than cooking them up from scratch. And then
shows you how. Rory Sutherland, Vice Chairman, Ogilvy London and
the Spectator Magazine s Wikiman Yet another entertaining handbook
from the acclaimed Herdmeister for anyone involved in marketing,
behavioural change and understanding why we all make the choices we
make. Earls convincingly disrupts convention about what is
innovation though "praxis". This is jammed with great case studies
and 52 actionable strategies. Stephen Maher, Chairman, The
Marketing Society and CEO, MBA Yet again this leading British
business thinker has got us to see the world we inhabit today in
fresh and mind-altering ways. A book which marries theory and
practice better than the vast majority out there. Most of all his
message of copying one s way to greatness is entertaining,
counter-intuitive and fun. David Abraham, CEO Channel 4 PLC
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