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Books > History > History of specific subjects > Social & cultural history
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The Business of Emotions in Modern History (Hardcover)
Loot Price: R2,790
Discovery Miles 27 900
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The Business of Emotions in Modern History (Hardcover)
Series: History of Emotions
Expected to ship within 9 - 15 working days
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The Business of Emotions in Modern History shows how businesses,
from individual entrepreneurs to family firms and massive
corporations, have relied on, leveraged, generated and been shaped
by emotions for centuries. With a broad temporal and global
coverage, ranging from the early modern era to the present day in
Africa, Asia, Europe and North America, the essays in this volume
highlight the rich potential for studying emotions and business in
tandem. In exploring how emotions and emotional situations affect
business, and in turn how businesses affect the emotional lives of
individuals and communities, this book allows us to recognise the
emotional structures behind business decisions and relationships,
and how to question them. From emotional labour in family firms, to
affective corporate paternalism and the role of specific emotions
such as trust, fear, anxiety love and nostalgia in creating
economic connections, this book opens a rich new avenue of research
for both the history of emotions and business history.
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