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Theorie der Public Relations (German, Paperback, 1992 ed.) Loot Price: R1,843
Discovery Miles 18 430
Repayment Terms: R173 pm x 12*
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Theorie der Public Relations (German, Paperback, 1992 ed.): Manfred Ruhl

Theorie der Public Relations (German, Paperback, 1992 ed.)

Manfred Ruhl; As told to Franz Ronneberger

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Loot Price R1,843 Discovery Miles 18 430 | Repayment Terms: R173 pm x 12*

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Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu uberschatzende Bedeutung. Um so erstaunlicher ist, dass es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunachst die interdisziplinar-methodische Herkunft der Terminologie. Sie uberprufen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: 1992
First published: 1992
Authors: Manfred Ruhl
As told to: Franz Ronneberger
Dimensions: 229 x 152 x 19mm (L x W x T)
Format: Paperback
Pages: 358
Edition: 1992 ed.
ISBN-13: 978-3-531-12118-5
Languages: German
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
LSN: 3-531-12118-9
Barcode: 9783531121185

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