This casebook on retailing contains seventeen new cases
illustrating the key issues facing European retailers today. The
cases have been contributed by some of the top European experts in
the field and are based on companies familiar to students across
Europe. While taking a practical approach, these cases are designed
to illustrate the complex nature of retail activity and the
importance of culture in retailing.
The cases are not simply stories of how these firms undertook
particular activities. Each of them deals with a specific set of
issues and is written to enable exploration of these issues. Some
of the cases deal with conditions which no longer concern the
particular firm but illustrate a general issue applicable to retail
management. Companies discussed include Promodes, Ikea, The Body
Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The
cases demonstrate some of the similarities and differences facing
retailers from different countries, and include questions which
enable exploration of key aspects of retail strategy or
operations.
General
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