The Business of Research - RCA and the VideoDisc (Hardcover)

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Studies in Economic History and Policy: USA in the Twentieth Century
Release date:	August 1986
First published:	1986
Authors:	Margaret B.W. Graham
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	274
ISBN-13:	978-0-521-32282-9
Categories:	Books > Humanities > History > American history > General Books > Humanities > History > World history > From 1900 > Postwar, from 1945 Books > History > American history > General Books > History > World history > From 1900 > Postwar, from 1945 Promotions
LSN:	0-521-32282-0
Barcode:	9780521322829

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!