The Semiotics of Che Guevara - Affective Gateways (Hardcover)

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Series:	Bloomsbury Advances in Semiotics
Release date:	November 2014
First published:	2015
Authors:	Maria-Carolina Cambre
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Hardcover
Pages:	240
ISBN-13:	978-1-4725-0523-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Humanities > Religion & beliefs > Alternative belief systems > Syncretist & eclectic religions & belief systems > General Books > Religion & Spirituality > Alternative belief systems > Syncretist & eclectic religions & belief systems > General
LSN:	1-4725-0523-9
Barcode:	9781472505231

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