The regime of Juan Per-n is one of the most studied topics of
Argentina's contemporary history. This new book_an English
translation of a highly popular, critically acclaimed Spanish
language edition_provides a new perspective on the intriguing
Argentinian leader. Mariano Plotkin's cultural approach makes
Per-n's popularity understandable because it goes beyond Per-n's
charismatic appeal and analyzes the Per-nist mechanisms used to
generate political consent and mass mobilization. Ma-ana es San
Per-n is the first book to focus on the cultural and symbolic
dimensions of Per-nism and populism. Plotkin also presents
important material for the study of populism and the modern state
in this region.
Ma-ana es San Per-n explores the creation of myths, symbols, and
rituals which constituted the Peronist political imagery. This
political imagery was not designed to reinforce the legitimacy of a
political system defined in abstract terms, but to assure the
undisputed loyalty of different sectors of society to the Peronist
government and to Per-n himself. The evolution of the institutional
framework that made the creation of this symbolic apparatus
possible is also discussed.
This well-researched book shows the methods designed by the
Per-nist regime to broaden its social base through the
incorporation and activation of groups which had traditionally
occupied a marginalized position within the political
system-non-union workers, women, and the poor. Plotkin investigates
how Per-n used the education system to build his popularity. He
examines the public assistance programs financed through the Eva
Per-n Foundation, and demonstrates how they were used to politicize
women for the first time. He explains how Eva Per-n and the
Per-nist regime not only tried to gain the support of women as
voters but also as potential 'missionaries' who would spread the
Per-nist word in the privacy of their homes.
This well-written and engaging account of one of Latin America's
most colorful and appealing leaders is an excellent resource on
Argentina and Latin American history and politics.
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