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Health Advocacy - A Communication Approach (Hardcover, New edition)
Loot Price: R2,008
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Health Advocacy - A Communication Approach (Hardcover, New edition)
Series: Health Communication, 9
Expected to ship within 9 - 15 working days
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There is growing emphasis in Health Communication on the study of
communication processes that aim to change systems, policies,
beliefs, attitudes, and/or behaviors for the betterment of the
health of individuals and communities. Engagement on behalf of
individual and community health is the basis of health advocacy -
the attempted effort to change health policies so that better
health outcomes may result. This book explores the processes and
strategies involved in creating a health advocacy campaign to guide
current and aspiring health advocates to successfully advocate for
policy change. The Health Communication Advocacy Model is provided
as a framework for exploring these issues. The model emphasizes the
message design process, particularly in the tailoring of messages
to address the needs of target audiences. However, consideration of
important health advocacy concepts also is provided, including how
to organize an advocacy team, approaches to formative research,
research-based strategies for crafting effective health advocacy
messages, and recommendations for what to do when an advocacy
campaign is ending. This framework is designed for users to execute
an advocacy effort for any health issue - from obesity, to cancer
and smoking - in an efficient and effective manner. Ultimately,
readers will learn how to lead a successful advocacy campaign and
accomplish their desired advocacy goals.
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