Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
|
Buy Now
Food Politics - How the Food Industry Influences Nutrition and Health (Paperback, Revised edition)
Loot Price: R672
Discovery Miles 6 720
You Save: R87
(11%)
|
|
Food Politics - How the Food Industry Influences Nutrition and Health (Paperback, Revised edition)
Series: California Studies in Food and Culture, 3
Expected to ship within 12 - 17 working days
|
We all witness, in advertising and on supermarket shelves, the
fierce competition for our food dollars. In this engrossing expose,
Marion Nestle goes behind the scenes to reveal how the competition
really works and how it affects our health. The abundance of food
in the United States - enough calories to meet the needs of every
man, woman, and child twice over - has a downside. Our
over-efficient food industry must do everything possible to
persuade people to eat more - more food, more often, and in larger
portions - no matter what it does to waistlines or well-being. Like
manufacturing cigarettes or building weapons, making food is big
business. Food companies in 2000 generated nearly $900 billion in
sales. They have stakeholders to please, shareholders to satisfy,
and government regulations to deal with. It is nevertheless
shocking to learn precisely how food companies lobby officials,
co-opt experts, and expand sales by marketing to children, members
of minority groups, and people in developing countries. We learn
that the food industry plays politics as well as or better than
other industries, not least because so much of its activity takes
place outside the public view. Editor of the 1988 "Surgeon
General's Report on Nutrition and Health", Nestle is uniquely
qualified to lead us through the maze of food industry interests
and influences. She vividly illustrates food politics in action:
watered-down government dietary advice, schools pushing soft
drinks, diet supplements promoted as if they were First Amendment
rights. When it comes to the mass production and consumption of
food, strategic decisions are driven by economics - not science,
not common sense, and certainly not health. No wonder most of us
are thoroughly confused about what to eat to stay healthy. An
accessible and balanced account, "Food Politics" will forever
change the way we respond to food industry marketing practices. By
explaining how much the food industry influences government
nutrition policies and how cleverly it links its interests to those
of nutrition experts, this path-breaking book helps us understand
more clearly than ever before what we eat and why.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.