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Anthropology and Mass Communication - Media and Myth in the New Millennium (Paperback)
Loot Price: R841
Discovery Miles 8 410
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Anthropology and Mass Communication - Media and Myth in the New Millennium (Paperback)
Series: Anthropology & ...
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Total price: R861
Discovery Miles: 8 610
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Anthropological interest in mass communication and media has
exploded in the last two decades, engaging and challenging the work
on the media in mass communications, cultural studies, sociology
and other disciplines. This is the first book to offer a systematic
overview of the themes, topics and methodologies in the emerging
dialogue between anthropologists studying mass communication and
media analysts turning to ethnography and cultural analysis.
Drawing on dozens of semiotic, ethnographic and cross-cultural
studies of mass media, it offers new insights into the analysis of
media texts, offers models for the ethnographic study of media
productio and consumption, and suggests approaches for
understanding media in the modern world system. Placing the
anthropological study of mass media into historical and
interdisciplinary perspectives, this book examines how work in
cultural studies, sociology, mass communication and other
disciplines has helped shape the re-emerging interest in media by
anthropologists. A former Washington D.C. journalist, Mark Allan
Peterson is currently Assistant Professor of Anthropology at Miami
University, Oxford, Ohio. He has published numerous articles on
American, South Asian and Middle Eastern media, and has taught
courses on anthropological approaches to media t at he American
University in Cairo, the University of Hamburg, and Georgetown
University.
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