This book provides a step-by-step approach to all of the essential
elements of strategy. It outlines a 28-step approach, with a 30+
slide strategy presentation. By following the examples in the book
the reader will be able to construct a world-class strategy and to
present it in an effective and thoughtful manner. The approach
integrates diagnosis, design, strategic plan and implementation in
one seamless flow of insight and action.
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