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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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New Forms of Consumption - Consumers, Culture, and Commodification (Paperback)
Loot Price: R1,541
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New Forms of Consumption - Consumers, Culture, and Commodification (Paperback)
Series: Postmodern Social Futures
Expected to ship within 12 - 17 working days
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Consumption as a field of cultural studies overlaps with theories
of postmodernism, the social construction of self, commodification
in late capitalism, and the role of mass media in daily life. New
forms of consumption such as those facilitated by cyberspace,
themed environments, the commodification of sex, and the increasing
role of leisure in society all play new and interesting roles in
daily life that combine consumerism with the most contemporary
social forms. This collection of essays examines the recent ways in
which consumerism has been approached by cultural studies with
special emphasis given to these and other newly emerging topics.
The book is divided into three parts. The first part provides a
theoretical overview of consumption studies dealing with classical
and more contemporary approaches in light of the debate between
advocates and critics of postmodernism. In this section there are
papers on McDonaldization, tourism and cultural studies, and the
Theory of Shopping. The second part emphasizes empirical studies of
the commodification process. Papers address the transformation of
women s bodies and the mass commodification of milk, the creation
of the toddler as a subject and the commodification of childhood,
the commodification of sports, and the commodification of rock
music. The third section of the book explores new forms of
consumption on a more detailed and concentrated level. Papers in
this section include the rise of sex tourism as a global industry,
the commodification of the sacred, and the emergence of new
consumer spaces in the city. An introduction by the editor
delineates the advantages of his approach to new forms of
consumption based squarely in the emerging issues of cultural
studies, debates transcending postmodernism, and the society of the
spectacle.
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