Multinational companies have learnt through bitter experience that
cultural differences can be very damaging in terms of bad
communication, high staff turnover and low morale. In recent years
research has shed light on the scale of the problem, and it is now
widely recognised that cultural differences can severely undermine
business performance. The Culture Factor examines why it is that
cultural differences engender such difficulties and looks at the
different kinds of cultural costs associated with international
business. Through identifying the organisational processes that
lead to classic 'cultural problems', the book shows in a practical
way how businesses can manage cultural difference more effectively.
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