The Culture Factor - Cross-National Management and the Foreign Venture (Paperback, 1st ed. 1998)

Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	1998
First published:	1998
Authors:	Mark Neal
Dimensions:	216 x 140 x 10mm (L x W x T)
Format:	Paperback
Pages:	157
Edition:	1st ed. 1998
ISBN-13:	978-1-349-14685-7
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
LSN:	1-349-14685-4
Barcode:	9781349146857

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!