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Books > Reference & Interdisciplinary > Communication studies > Information theory
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On Air - Methods and Meanings of Radio (Paperback, New)
Loot Price: R1,761
Discovery Miles 17 610
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On Air - Methods and Meanings of Radio (Paperback, New)
Expected to ship within 10 - 15 working days
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It reaches millions of people every minute of the day, it costs us
virtually nothing and yet we take it entirely for granted.
Superseded by television as the primary source of entertainment and
information, radio still has a unique place in the mass media
spectrum. While the textual properties and reception of film and
television have received considerable critical attention, until now
radio has only really been considered in terms of its history and
its modes of production. 'On Air' adopts a wide-ranging theoretical
and critical approach. It provides an in-depth examination of
radio's codes (speech, music, noise and silence),and the
conventions of using these codes and the dominant modes of
reception. The text offers a vocabulary and methodology for
analysing radio programmes, drawing on work by both media theorists
and professional broadcasters in Britain, Australia, and North
America. Written by an academic and a practitioner, 'On Air'
provides a critical overview of radio for media students, as well
as suggestions for practical activities, a time-line of major
events in the history of radio, and a glossary of key terms.
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