Scavolini has been Italy's favorite kitchen brand since 1984 and is
now preparing to celebrate half a century of activity and market
presence since its founding in 1962. High quality products and
services, attention to clients' needs, competitive prices: these
qualities led to Scavolini becoming the number one brand in the
Italian kitchen unit sector; this prepared it for entry into
international markets, and today the company boasts a presence in
more than fifty countries and its name is synonymous with style and
Italian design. The publication will be structured as follows: a) a
general part dealing with Scavolini and its relationship to
contemporary changes in the domestic landscape (comparison with
American and European examples of fitted kitchens from the 1940s
and 50s and the later development of an "Italian way" of making
kitchens);b) a portfolio of images curated especially for the book
by the great Italian photographer Gabriele Basilico: Scavolini the
company, the people, the places; c) Scavolini's "identity card," an
extensive and multi-faceted account of the company supported by
numerous informative images and tables: the birth of Scavolini in
the context of the Pesaro industrial area; historic Scavolini
kitchen models; Scavolini advertising; the production system;
interviews with the main players.
General
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