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Inventing Elvis - An American Icon in a Cold War World (Paperback)
Loot Price: R712
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Inventing Elvis - An American Icon in a Cold War World (Paperback)
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Elvis Presley stands tall as perhaps the supreme icon of
20th-century U.S. culture. But he was perceived to be deeply
un-American in his early years as his controversial adaptation of
rhythm and blues music and gyrating on-stage performances sent
shockwaves through Eisenhower's conservative America and far
beyond. This book explores Elvis Presley's global transformation
from a teenage rebel figure into one of the U.S.'s major
pop-cultural embodiments from a historical perspective. It shows
how Elvis's rise was part of an emerging transnational youth
culture whose political impact was heavily conditioned by the Cold
War. As well as this, the book analyses Elvis's stint as G.I.
soldier in West Germany, where he acted as an informal ambassador
for the so-called American way of life and was turned into a deeply
patriotic figure almost overnight. Yet, it also suggests that
Elvis's increasingly synonymous identity with U.S. culture
ultimately proved to be a double-edged sword, as the excesses of
his superstardom and personal decline seemingly vindicated
long-held stereotypes about the allegedly materialistic nature of
U.S. society. Tracing Elvis's story from his unlikely rise in the
1950s right up to his tragic death in August 1977, this book offers
a riveting account of changing U.S. identities during the Cold War,
shedding fresh light on the powerful role of popular music and
consumerism in shaping images of the United States during the
cultural struggle between East and West.
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