Brand Success - How the World's Top 100 Brands Thrive and Survive (Paperback, 2nd Revised Edition)

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	May 2011
First published:	2011
Authors:	Matt Haig
Dimensions:	215 x 140 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	304
Edition:	2nd Revised Edition
ISBN-13:	978-0-7494-6287-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions Books > Promotion > Matt Haig
LSN:	0-7494-6287-6
Barcode:	9780749462871

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