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Roadshow! - The Fall of Film Musicals in the 1960s (Paperback)
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Roadshow! - The Fall of Film Musicals in the 1960s (Paperback)
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Full-page newspaper ads announced the date. Reserved seats went on
sale at premium prices. Audience members dressed up and arrived
early to peruse the program during the overture that preceded the
curtain's rise. And when the show began, it was-a rather
disappointing film musical. In Roadshow!, film historian Matthew
Kennedy tells the fascinating story of the downfall of the
big-screen musical in the late 1960s. It is a tale of revolutionary
cultural change, business transformation, and artistic missteps,
all of which led to the obsolescence of the roadshow, a marketing
extravaganza designed to make a movie opening in a regional city
seem like a Broadway premier. Ironically, the Hollywood musical
suffered from unexpected success. Facing doom after its bygone
heyday, it suddenly broke box-office records with three rapid-fire
successes in 1964 and 1965: Mary Poppins, My Fair Lady, and The
Sound of Music. Studios rushed to catch the wave, but everything
went wrong. Kennedy takes readers inside the making of such movies
as Hello, Dolly! and Man of La Mancha, showing how corporate
management imposed financial pressures that led to poor artistic
decisions-for example, the casting of established stars regardless
of vocal or dancing talent (such as Clint Eastwood in Paint Your
Wagon). And Kennedy explores the impact of profound social,
political, and cultural change. The traditional-sounding Camelot
and Doctor Dolittle were released in the same year as Sergeant
Pepper's Lonely Hearts Club Band, representing a vast gulf in
taste. The artifice of musicals seemed outdated to baby boomers who
grew up with the Cuban missile crisis, the Kennedy and Martin
Luther King Jr. assassinations, race riots, and the Vietnam War.
From Julie Andrews to Barbra Streisand, from Fred Astaire to Rock
Hudson, Roadshow! offers a brilliant, gripping history of film
musicals and their changing place in our culture.
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