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Finding the Force of the Star Wars Franchise - Fans, Merchandise, & Critics (Paperback, illustrated edition)
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Finding the Force of the Star Wars Franchise - Fans, Merchandise, & Critics (Paperback, illustrated edition)
Series: Popular Culture and Everyday Life, 14
Expected to ship within 12 - 19 working days
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In 1977 a single film called Star Wars exploded on the
consciousness of the world. Since then the franchise, created by
George Lucas, has become a global entertainment corporation. The
merchandise of the original trilogy was largely confined to toys
and games, but those games have since become computerized, the toys
more sophisticated, and Star Wars has moved into the multi-media
environment of the twenty-first century in ways unimaginable in the
long-ago world of 1977. Computer games and web sites, novels,
animated television shows, as well as a new trilogy of films, have
all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together
contributors who critically analyze the Star Wars universe from
many perspectives. Topics include war, foreign policy, gender
roles, spirituality and religion, toy play and adult collecting,
creative fandom, race, special effects, and mythology.
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