Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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California Casual: Fashions, 1930s-1970s (Hardcover)
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California Casual: Fashions, 1930s-1970s (Hardcover)
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Casual clothing, swimwear in particular, is strongly associated
with the California lifestyle, and the design and manufacture of
casual clothing has long been the foundation of California's
garment industry. This book explores that industry as it developed
in California from the 1930s through the 1970s, with emphasis on
clothing and textile designs suffused with the sunshine spirit.
Included are fashions from major swimwear companies such as
Catalina, Cole, and Rose Marie Reid; sportswear from leaders like
Koret and Alice of California; and a wonderful chapter paying
tribute to that most western of fabrics, blue denim. More than 330
photographs and advertisements illustrate the colorful, cheerful,
and charming nature of vintage casual clothing. Collectors,
designers, and fashion historians will appreciate the profiles of
California artisans and their influence on fabric technology.
Includes price guide and a helpful glossary of fashion and fabric
terminology.
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