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Advertising at the Crossroads (Paperback) Loot Price: R1,541
Discovery Miles 15 410
Repayment Terms: R144 pm x 12*
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Advertising at the Crossroads (Paperback): Max Geller

Advertising at the Crossroads (Paperback)

Max Geller

Series: Routledge Library Editions: Advertising

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Loot Price R1,541 Discovery Miles 15 410 | Repayment Terms: R144 pm x 12*

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Advertising
Release date: November 2015
First published: 2016
Authors: Max Geller
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-1-138-96612-3
Categories: Books > Medicine > General issues > Health systems & services > Mental health services
Books > Social sciences > Sociology, social studies > Crime & criminology > Offenders > General
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LSN: 1-138-96612-6
Barcode: 9781138966123

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