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Sounds of Change - A History of FM Broadcasting in America (Paperback, New edition)
Loot Price: R1,121
Discovery Miles 11 210
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Sounds of Change - A History of FM Broadcasting in America (Paperback, New edition)
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This book covers personalities, policies, and programming.When it
first appeared in the 1930s, FM radio was a technological marvel,
providing better sound and nearly eliminating the static that
plagued AM stations. It took another forty years, however, for FM's
popularity to surpass that of AM. In ""Sounds of Change"",
Christopher Sterling and Michael Keith detail the history of FM,
from its inception to its dominance (for now, at least) of the
airwaves.Initially, FM's identity as a separate service was
stifled, since most FM outlets were AM-owned and simply simulcast
AM programming and advertising. A wartime hiatus followed by the
rise of television precipitated the failure of hundreds of FM
stations. As Sterling and Keith explain, the 1960s brought FCC
regulations allowing stereo transmission and requiring FM programs
to differ from those broadcast on co-owned AM stations. Forced
nonduplication led some FM stations to branch out into experimental
programming, which attracted the counterculture movement, minority
groups, and noncommercial public and college radio.By 1979,
mainstream commercial FM was finally reaching larger audiences than
AM. The story of FM since 1980, the authors say, is the story of
radio, especially in its many musical formats. But trouble looms.
Sterling and Keith conclude by looking ahead to the age of digital
radio - which includes satellite and internet stations as well as
terrestrial stations - suggesting that FM's decline will be partly
a result of self-inflicted wounds - bland programming, excessive
advertising, and little variety.
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