Asking parishioners for money is very different from creating
congregations of generous people. In this provocative book,
stewardship consultant Michael Durall argues convincingly that
annual pledge drives inadvertently perpetuate low-level and
same-level giving in congregations. Written with the voice of
experience, this book will help clergy and lay leaders initiate and
sustain effective stewardship programs. Durall believes that asking
for money eventually becomes routine, even tedious-but creating a
congregation of generous people becomes ever more meaningful with
passing time.
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