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The Rise of the Joyful Economy - Artistic invention and economic growth from Brunelleschi to Murakami (Paperback)
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The Rise of the Joyful Economy - Artistic invention and economic growth from Brunelleschi to Murakami (Paperback)
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This book argues for the increasing importance of the arts as a
major resource in fuelling growth through the experiential
dimension of today's economy. As we move from the knowledge economy
to a new stage called the joyful economy, consumers shift their
spending from physical objects and technical know-how to
experiences of joy and disappointment. This book investigates how
artistic ideas are translated into successful commercial
production, and how economic growth impacts artistic invention. It
examines cases of successful innovation in the creative industries
ranging from the Italian Renaissance to the present. The book
suggests a framework where social players move in diverse worlds of
value, which leads to a stream of controversies and manias that
result in the establishment of new joy products. Studies include
the effect of linear perspective, as pioneered by Filippo
Brunelleschi, the discovery of taste as an argument for
consumption, the serial production of Pop Art and the
self-commercialization of contemporary works by artists like
Takashi Murakami . This theoretical and empirical study brings
together the fields of cultural economics, economic sociology,
management studies and cultural history. In doing so, it offers a
fascinating study of how creativity has shaped and fuelled
commerce.
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